Posts Tagged ‘planning’

Many entrepreneurs and small business owners have never written a business plan and really do not see the need for one. Here are 7 top reasons why you should not, and 7 top reasons why you should, write one. 7 top reasons often given for not writing a business plan. 1. Written plans are only [...]

Throughout my career as a sales person and as a sales trainer, I’ve noticed that the top 10% of professionals in this field all share a passion for what they do. It’s not just that they have a knack for connecting with people and getting them to buy more goods or services more often. They [...]

Segment your Market All customers are not the same. They have different needs, preferences, and budgets. Segmenting the market into a group of similar customers can help you develop a successful marketing strategy. Similar customers will respond in a similar way to your products, services, prices, and promotion. For example, some customers prefer to purchase [...]

Bill Gates and Steve Jobs didn’t have one, mine is non-traditional, some sources state that it should ‘conform to generally accepted guidelines regarding form and content’ and it is rarely possible to get funding without one. I am of course talking about business plans. Business planning has become its own industry; books, courses and entire [...]

No one’s going to pretend that things aren’t challenging, but that might not be a bad thing. The following are five strategies for shifting your perspective and changing your set-in-stone way of doing business. 1) Shift your perspective. These are volatile times, but learn to view these economic challenges not as obstacles, but as opportunities. [...]